As you probably already know, when you click on one of your Tags or Dataviews in STAT, the interface will display a dashboard of your performance that is based just on the keywords contained within that Tag or Dataview.

As of today, that dashboard will also display your Top Competitors for that Tag or Dataview. This is a really big deal for us, and we think you’ll be just as excited as we are about this new feature! This means that STAT is now able to allow you to benchmark your performance against your top competitors in individual segments.

Imagine you’re in the fashion business, for example. By segmenting your keywords, you’re now able to see who is competing with you for terms related to “women’s scarves”, versus “women’s footwear”, versus “women’s evening-wear”. From there, you can put those three tags into a Dataview called “Womens Fashion” and you can see who is competing with you across all three of those tags!

This is a very powerful feature that further cements our commitment to allowing our users access to affordable tracking of large volumes of keywords while still being able to obtain granular performance metrics.

We hope you enjoy this feature, and as usual, we welcome your feedback!

Cheers,
Rob and the STAT Team