Market codes are made up of a two-letter country abbreviation followed by a two-letter language abbreviation. When you add keywords manually, you can easily select the market code from the pre-populated drop-down menu. If you are importing data, you can select markets from this list to include in your spreadsheet.

STAT adds support for new markets all of the time at the request of our clients. If you would like to track in a market that is not currently supported, please let us know at support@getstat.com.

There are many valid ways to specify a local market. You should be careful to provide enough detail for search engines to differentiate between common and similar place names within the given market. When adding keywords manually, STAT will autocomplete the location box with the list of locations that already exist on your site.

As a general rule, if your location terms are understood properly in a manual search on the appropriate country-specific search engine, they will also work in STAT.

• City
• Including towns and villages. Major neighbourhoods and boroughs may also be accepted.
• State or province
• Including other subnational administrative regions such as territories, regions, prefectures, and (in some cases) counties. If the nation uses standard abbreviations for states or provinces, you should be able to use them in place of the full name.
• Postal code or ZIP code
• In most cases, you can also use a country’s standardized postal addressing system to specify a narrow location.
• Combinations
• Combinations of the above are possible, and are highly recommended to reduce ambiguity for city names that are common in the given market. Although not always necessary, we suggest using a comma to separate combinations (e.g. Vancouver, BC).

In addition to your ranking data, STAT provides global and national search volumes for each of your tracked keywords. (Search volumes below the national level are not provided at this time.)