STAT Courses

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We currently have two training courses available for STAT customers:

The STAT Fundamentals certification course
Frequently Asked Questions
Overview

For STAT customers we offer the STAT Fundamentals course. The course is designed to get you up and running in the tool as quickly as possible. It will help you become more familiar with STAT and its core features so you feel confident using and navigating around the tool. Taking the time to learn how to use these basic features in STAT early on will be an invaluable step in you getting the most out of our product, and help you discover how valuable STAT can be to your SEO strategy.

Each section of the course includes an instructional video and guide describing STAT’s core features. Additionally, you’ll have the chance to practice what you’re learning by following tasks, step by step, in your STAT account. Each section finishes with a short quiz so you can test your understanding. At the end of the course you’ll have the opportunity to take a final test and earn a STAT Fundamentals certificate, which you can add to your LinkedIn profile.

By the end of the course you’ll be able to:

  • Differentiate between each of the main tabs within STAT and the data you’d expect to find in each
  • Set up a project and add keywords to track
  • Segment your data using tags and data views
  • Identify top and emerging competitors within your market
  • Locate which SERP features are appearing for your tracked keywords
  • Create one-off or scheduled reports to export large volumes of your data

This course is great if you’re new to using STAT or if you’d just like to refresh your knowledge of the basics.

Frequently Asked Questions

Do I need a subscription to STAT to take this course?

Yes, you will need to be able to log in and access your STAT account to get the most value from this course.

How long will the course take me to complete?

The whole course will take an estimated 90 minutes to complete. However, you can take the course at your own pace and take your time to complete and review lessons. 

Do the videos have subtitles for me to follow?

All the videos in the course offer closed captioning. On each video, you’ll see a CC in the lower right corner of the screen. You can turn the captions on and off by clicking on it. All the captions are interactive, giving you the option to scroll through, search, and select parts of your video to jump to — all directly from the captions.

What is the pass rate to obtain the certificate?

In order to receive the certificate, you must complete all 5 courses, and earn a score of 80% or higher on the exam. You will have three attempts to pass the final exam. You can view your progress by clicking on each lesson. Lessons are marked with a checkmark when they are complete. You may take the final exam again right away if a passing score is not reached in the first attempt.

How do I add my certificate to my LinkedIn profile? 

Once you’ve finished the course and passed the exam, you’ll receive an email with confirmation of completion. The email contains a link to download the certificate and a button for adding your certificate to your LinkedIn profile. When adding your certificate to LinkedIn, simply fill in the Add licenses & certifications form, making sure to select STAT Search Analytics as the issuing organization. You can find your credential ID and URL on the certificate.

SERP Feature Analysis in STAT
Frequently Asked Questions
Overview

With so many different types of SERP features appearing in the wild, how do you know which ones to target?

Choosing the best SERP features to focus on comes down to understanding not only your industry and its competitive landscape, but your audience, what they are searching for, and the intent behind those keywords. 

Of course, not all SERP features are made equal. The value of a certain feature will vary wildly depending on your industry, market, and competitive landscape. However, SERP features can be a golden opportunity for SEOs to expand their footprint and own more real estate on the SERPs.

SERP features capture more eyes from searchers, and more eyes means more potential clicks, which ultimately means more traffic to your site.

Follow this six-step process and complete the practice tasks in this course to use STAT to create a comprehensive SERP feature strategy for your site. 

Frequently Asked Questions

How do I access the course?

Click on this link, and sign in or register to moz.com to access the course.

Do I need a subscription to STAT to take this course?

It’s recommended that you complete this course while also being logged into your STAT account, so you are able to practice what you’re learning and can complete the tasks in the lessons.

How long will the course take me to complete?

The whole course will take an estimated 90 minutes to complete. Learn at your own pace and take your time to review and complete tasks. 

Do the videos have subtitles for me to follow?

All the videos in the course offer closed captioning. On each video, you’ll see a CC in the lower right corner of the screen. You can turn the captions on and off by clicking on it. All the captions are interactive, giving you the option to scroll through, search, and select parts of your video to jump to — all directly from the captions.

Learn more about the steps needed to complete key STAT processes in segmentation, reporting and analysis by following our step-by-step Workflows.