Get right to the data you need by customizing the columns shown in your keywords tables. By default, the Translation, Google Base Rank, SERP Features, Ranking Change, Tags, and Created On columns are hidden.
Click the Show/Hide button at the top of the table and hover over Columns to select which ones you want to view. Changes that you make to the keywords table for one site do not affect the keywords table for other sites.
The keywords table columns:
Keyword
This column displays all the keywords being tracked for the selected view.
Market, Location, Device
These three columns are shown or hidden together. For more information, see Understanding keyword markets and locations.
Google columns
Only selecting Google columns will display:
- Rank
The most recent Google organic rank, which includes SERP features.
Four additional columns can be added to the Google heading:
- Ranking Change
This column shows a change in rank over the previous day. A negative number here means that the ranking has a lower numerical value, indicating an improvement. For example, a site that ranked 5 yesterday and 2 today will have a ranking change of -3. Positive numbers will be displayed in red, and negative numbers will be shown in green.
- Custom Ranking Change
This column allows you to compare keyword ranking data over two selected dates. Select Rank Change Dates from the drop-down menu on the column header, and enter a first and second date using the calendar pickers. Once two dates have been selected results will be displayed in the column. Positive numbers will be displayed in red, and negative numbers will be shown in green. The column can also be filtered in the same way as the Ranking Change column.
- Ranking URL
The highest-ranking landing page on the SERP for your tracked site.
- Google Base Rank
The Google rank excluding all SERP features, with the exception of featured snippets which are assigned a base rank of 1.
- SERP Features
The SERP features (such as news, images, answers, and video) found in the top 100 search results for this keyword.
Avg. Search Volume & CPC
The three columns here are shown or hidden together:
- Global and Regional (i.e. national)
The total number of Google searches for a keyword, averaged per month over the previous 12 months and rounded by Google.
- CPC
The most recent price paid by an advertiser for each visitor click on a Google Ads placement for the keyword.
Translation
If you have provided translations for any of your keywords, those will appear in this column. (Translations are for your team’s convenience only, and are not tracked as keywords by STAT.)
Tags
If you have any tagged keywords, the tag(s) will be listed in this column.
Created On
The date that the keyword was added to STAT.