A new CTR model for better share of voice metrics

On October 1, we’re revamping our share of voice metrics with a curvy new click-through rate (CTR) model. In STAT, share of voice is the amount of organic search engine visibility that a site “owns” for a given keyword set, and is calculated using CTR and search volume. You’ll find share of voice metrics in […]

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We’re planning a Yahoo retirement party

On October 25, we’ll be saying fare thee well to Yahoo data in STAT. We’re parting ways to make room for new features, deeper SERP insights, and more relevant search engines. Huzzah! To make sure our priorities aligned with yours, we looked at trends in the SEO industry, spoke with many of you about your […]

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Beta testing and bug fixing

We’re in the throes of beta testing our new SERP Features dashboard. We’ve already gotten a lot of great feedback and are busy making tweaks and changes. If you want in on the beta action, email our UX researcher, Darian (darian@getSTAT.com), or our Jr. Product Manager, Igor (igor@getSTAT.com), and they’ll get you up and running. […]

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A brand new feature and a Bing crawl overhaul

This week, we moved our upcoming dashboard — all about SERP features — into beta and retooled the Bing crawl. New feature Our SERP Features dashboard is ready for testing We’re putting the final touches on a snazzy new dashboard that’ll give you all the SERP feature goods — like how many appear for your keyword […]

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