To provide you with more insight into Google SERP features, we’ve added two new default columns to the Top 20 report:

• Google Ratings
• Ratings Count

You might recognize these columns from the Local Pack report, and now we are parsing this data for all keywords! Google seller ratings appear as rating stars and short reviews under the site listing; they will be site attributed in STAT.

With this addition, you can quickly compare the Google ratings and ratings counts for a keyword for two different dates to look at changes over time and determine what actions to take, especially given the influential nature of ratings and reviews on buying decisions. High ratings and positive reviews demonstrate that your products and services are trustworthy, which can drive more traffic and conversions.

Want to learn more? Read about it in the Knowledge Base.

Cheers,
The Moz Team