This release, we went under the bonnet to soup up our geo-location, began work on our upcoming local pack report, and took care of a special character. We also blew (hover) bubbles all over the soon-to-be Tags tab.
Tracking updates
Geo-location process gets a pick-me-up
Since roughly one in five Google searches relate to location, we decided to freshen up the process that we use to fetch all your local SERPs to ensure you’re still getting pinpoint precision.
Result Types column in the Archived SERPs tab now lists ads alongside local packs
Coming down the pipeline is a local pack report (praise be!). In preparation, we’ve made a small addition to the Archived SERPs subtab in the main Keywords tab. When a desktop local pack contains a paid ad, the Result Types column will now display “ad, placesv3.”
Bug fix
URLs with apostrophes are clickable
A small mix-up made URLs with apostrophes display incorrectly in the keywords table and History subtab, rendering them un-clickable. We fixed the character issue and now nothing can get in the way of you visiting those ranking pages.
In development
Hovercards come to the Tags tab
Like the SERP Features tab before it, our upcoming Tags tab is bursting with so much information that we’ve added mouse-over pop-ups (which we affectionately refer to as “hover bubbles”) to tell you everything you need to know.
Keen to get in on the Tags tab beta-action once we’re done? Fill out this short survey. Scroll through all them past release notes here.
Cheers, Andrea
Related reading
Want to get local?
We put together a handy guide that’ll show you all the ways people do local search and how you can track it in STAT.